Paola Erb

Meet Paola

Paola leads Strategic’s marketing efforts and oversees internal and external communication and messaging for the firm. She is responsible for developing and executing the firm’s marketing strategy, enhancing its reputation and brand, leveraging external resources, and reinforcing a culture of client engagement, which includes client education initiatives. She is also the Co-Creator and Co-Developer of Strategic’s sister website, OCIO.org, an educational website dedicated to advancing the Outsourced Chief Investment Officer (OCIO) model through education, advocacy, and insight. Additionally, she is a member of Strategic’s Editorial Committee.

With deep experience in sales and marketing across the financial services and hospitality industries, Paola has held multiple roles at Strategic since joining the firm in 2002, including leading all aspects of the RFP process as part of the Client Development and Marketing teams. Earlier in her career, she served in various sales and administrative positions at Hyatt Hotels and Resorts. Her background includes expertise in marketing, public relations, brand communication, event planning, and general management. She has been awarded the CFA Institute Investment Foundations™ certificate.