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Paola Erb

Meet Paola

Paola leads Strategic’s marketing efforts and oversees internal and external communication and messaging for the firm. She is responsible for developing and executing the firm’s marketing strategy, enhancing the firm’s reputation and brand, leveraging external resources, and reinforcing a culture of client engagement, which includes client education initiatives.

Paola has 28 years of sales and marketing experience in the financial services and hospitality industries, with expertise in sales, marketing, public relations, brand communication, event planning, and general management. Since joining Strategic in 2002, she has served in several roles on the Client Development and Marketing teams, including managing all aspects of the RFP process. Prior to Strategic, Paola held various positions at Hyatt Hotels and Resorts in the areas of sales and administration.